The example, has a certain group not been to the theater for more than six months (this is apparent from the link with your CRM data)? Then you may want to send this specific group an email with a certain discount promotion. the other way around. Consider, for example, the group of users who regularly 'go to a cinema'. these people an email pointing out that an ' unlimited' subscription might be a better option. Anyway, here too you will undoubtedly understand the way of thinking, so the main thing is to organize the data properly . And now you Three tips that will hopefully show you that there are a range of possibilities waiting for you to use online marketing effectively for your store.
The depth is especially important here; advertising by interest category and drawing up very specific remarketing lists are good examples of this. In addition, the e-mail channel the phone number list same offers excellent opportunities to approach the target group with a personal and, above all, specific message. Of course it's your turn now. In this section on Pure, we look at websites that have got it. Not because they do everything perfectly, but mainly to learn from what they do well. Purely out of interest and for inspiration. In this edition we looked at the Dutch Blendle, a service that allows you to read individual newspaper reports and background articles from magazines.
For a long time, the service only had a pay-per-article strategy, but has recently also introduced a premium subscription model. Enough background. We have taken a closer look at the website and explain some nice examples below. Say a lot without many words. I personally think the copy on Blendle is very good. Words are carefully chosen and clearly address a certain target group. What I think is a good example is the first piece of text that you see when you open the website.