Aug 01, 2022
In Music Forum
Before the official start, I would like to show you two interesting tables. The first table is a classification of the names of shared bicycles. I divided the current shared bicycle brands into five categories: "Little Characters" ", "Rider", "Animal Series", "Food Series", "Bike Series"; the second table is the color classification, which lists the eight main Buy email list colors of mainstream brands on the market Fascinating eyes". So I invite everyone to think about two questions based on these two tables: why does this interesting phenomenon occur? Does this reflect the current problems in the bike-sharing market? With these two questions, we enter the main content of today. I will also give my analysis at the end of the article. 1 Background of the shared bicycle industry 1.1 Development History of Online Travel Services First of all, you can look at the "development history of online travel services": Since the first professional car rental website appeared in 2006, China's online travel service industry has undergone a transition from "offline heavy assets + online services" to "Internet + sharing economy/light assets and heavy services", and has also Changes in mobile usage scenarios; Since 2012, a large number of mobile travel service models have emerged, and mainstream services include car rental, carpooling, chauffeured, taxi, special car (express) and time-sharing, among which, shared travel services such as special/express and shared bicycles have become its mainstream services. . In a nutshell, the development process of online presence services has undergone these three changes: Operation mode : from "offline heavy assets + online services" to "Internet + sharing economy/light assets and heavy services"; Usage scenario : After the transition from PC to mobile, this is inseparable from the popularity and penetration of smartphones, and we will talk about it later; Order of magnitude : Since 2012, a large number of mobile travel service models have emerged.